Product Mastery Now for Product Managers, Leaders, and Innovators

Recent Episodes

TEI 008: Customer Research Approaches - with Market Researcher Brian Ottum, PhD

Posted February 23, 2015 • 00:30:54

Brian Ottum is a market research specialist with 30 years experience in new product development. He started as a chemical engineer and joined Procter...

TEI 007: Simple Steps for Using the Minimal Viable Product Approach to Create a Product Customers Love-with Mixergy Founder Andrew Warner

Posted February 16, 2015 • 00:14:58

Andrew Warner is the master of learning from entrepreneurs. As the founder of Mixergy, he has interviewed over 1000 entrepreneurs, sharing what they...

TEI 006: Studies In Organizational and Open Innovation - with Researcher and Professor Karla Phlypo

Posted February 9, 2015 • 00:37:27

Karla Phlypo is an avid dreamer, builder, artist, and scholar. She holds a Ph.D. combining research in social innovation, knowledge management, and...

TEI 005: How Relying on Aggregate Marketing Data Can Doom New Product Development - with CEO George Farkas

Posted February 2, 2015 • 00:29:05

George Farkas is CEO of an electronics engineering service company in the Pacific Northwest called Tsuga Engineering. His company creates portable power...

TEI 004: Use â€œWhat does that mean to you?â€ and Other Practices for Understanding What Customers Want - with Business Strategy VP Louise Musial

Posted January 26, 2015 • 00:44:37

Louise Musial, VP of Business StrategyÂ at PCD Works, is an...