Product Mastery Now for Product Managers, Leaders, and Innovators
Interviews for product managers, leaders, and innovators.
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Recent Episodes
TEI 166: How product managers innovate – with Dick Lee, Ed Wolf, and John Chattaway
Using simple questions and a structured process to achieve new product success. As product managers, our natural inclination is to solve problems. The...
TEI 165: 2018 Product Management Insights – with Nis Frome
Survey identifies growing pains as product management expands. The role of product manager formally dates back to the 1930s with its start at Procter...
TEI 164: How qualitative research drives product management & the next generation Hyundai Santa Fe – with Heather Kluter
From Glamor Moms to a successful product launch with ethnography. One of my early product experiences began with user observations. I spent a week with...
TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz
Product managers can separate needs from solutions by asking the right questions in the right way. One of the skills you need as a product master is...
TEI 162: How product managers can influence people – with Tom Henschel
Change your perspective to build better relationships and create stories that stick. When I ask product managers why they got involved with product...
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