TEI 098: When product managers’ good ideas are not enough-with Samuel Bacharach, PhD - The Everyday Innovator – Resources for Product Managers and Innovators

I have a great guest for us to learn from - the author of a new book, The Agenda Mover: When Your Good Idea Is Not Enough. Doesn't that sum up the challenge of being a product manager - when your good idea is not enough. My guest, Professor Samuel B. Bacharach, argues that in order to implement any innovation -- no matter how great your idea -- that you must be an "agenda mover." He's analyzed how leaders such as Steve Jobs, Jeff Bezos, Bill Gates, and Martin Luther King, Jr. have been able to turn their ideas into action. He has also spent years teaching the skills that enable people to move agendas. Today he helps leaders of Fortune 500 companies apply the steps to move their ideas forward. He is also an organizational behavior professor at Cornell University and the co-founder of the Bacharach Leadership Group.